Fiona Cohen

Simple tools for complex systems

Contact

Resume

Fiona Cohen

Simple tools for complex systems

Contact

Resume

CDC Onelab Reach

A training and e-learning platform for nurses and first responders

Role

Design Lead

Timeline

6 Months

Team

Carlos (Designer)

Aaron (Designer)

OneLab Reach is a training and e-learning platform for nurses and other healthcare professionals. The platform allows users to easily find resources, complete trainings, and manage recertification credits.

View live site

Context & Role

This project had two phases: Research and Design/Implementation. For phase one, using heuristic analysis, user testing sessions, and competitive analysis, I presented a Report Summary. This Report Summary included general explanations of metrics found and recommendations for the new website based on those metrics.

The CDC appreciated my quantitative approach to the Report Summary and agreed to move forward with my recommendations.

I was asked to design an e-learning website and webpage templates, and a flexible design system that would be used to expand the website in the future.

Design System

The client wanted to steer away from the typical government look and feel in order to differentiate this product from other purely informational CDC websites. I recommended a set of more saturated colors that were CDC brand adjacent, using tints and shades to provide more options while keeping the color palette tight.

Landing page

The landing page had to hit four key goals

Boost account sign-ups
Slash bounce rates
Drive users to featured courses
Remain adaptable for future content expansions.

Boost account signups

Slash bounce rates

Drive users to featured courses

Remain adaptable for future content expansions.

My Learner Hub

Post-landing page, My Learner Hub is key for retention. While users can access courses freely, signing up unlocks all their relevant courses (required, in progress), and saved content in one spot. This serves as a compelling incentive for account creation, elevating user engagement beyond free course access.

Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.
Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.
Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.
Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.

Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.
Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.
Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.
Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.

Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.
Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.
Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.
Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.

Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.
Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.
Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.
Favorited Courses are part of the attaining sign-ups strategy. Without an account, a user cannot save courses and come back to them later. With an account, all of their favorited courses appear on the My Learner Hub page.
The Course Launch needed a few key elements. First, additional information about the course, like estimated time and whether it is a credited course or not, was needed. Links to more information about credits are also available, as this is information most users would not know off-hand.

Outcomes

The redesigned CDC Onelab Reach e-learning platform proved instrumental, empowering nurses and first responders with vital skills while efficiently managing organizational budgets.

Its engaging design served as a go-to resource for healthcare professionals, ensuring compliance with government-mandated course requirements.

“[Fiona created a] high quality final deliverable for our project that 'wow'd" our clients and built trust with them. This research and work will be the foundation of future development work with them for the coming 5 years...”

— Claire Cooper, CSELS Account Teams Manager - CDC

The execution of this project and great communication were critical to building a strong relationship with the client, winning additional contracts with the CDC worth $9.2M.

After completion of the initial contract, I continued to work with the client, managing a team of two designers who were brought on to complete the new work.